research regarding audience and distribution

We were talking among the group today regarding the target audience intended for our film/opening. Mainly due to the fact that the CCR presentation gave us a few pointers regarding what to post about and what to research. We determined the age of our audience will be mostly 17 to 25 year olds but realistically everyone above 17 will be able to watch and learn and connect with the characters struggles. We thought since its set in the 80's, it will attract a younger audience since people really seem to enjoy the 80's era nowadays with shows such as Stranger Things. The distribution was also another thing we had to put thought into. Obviously youtube would be our go to for posting an independent film opening but I wanted to research maybe production companies on youtube that might be of use and lend a hand. One really intresting channel I found was called Omeleto, theyre an independent studio that helps aspiring filmakers create without the burden of festival and creation fees. 

This is just an idea and another option but if we were to make a short film this is most likely where you would find it. The image above is the companys mission statement.